Digital Printing is gaining popularity and becoming a popular choice for printing both stickers and product labels. The prominent reason behind the growing popularity is more than aesthetics, the benefits are inclusive of quick turn-around, high-quality, reduced cost, as well as the small batch capabilities.
What is Digital Printing?
Digital Label Printing is when a digital file of your design is printed directly on to a selected label material. It is different as compared to the flexographic printing, in which all the colors and images are produced all in one step. Another major difference is in the time it takes, flexographic presses are an ideal option for the smaller order quantities.
COMMON FEATURES OF DIGITAL LABEL PRINTING
- Decorative or Prime Label Printing – Digital printing is an ideal option for labels that need atleast 4 colors. In case you wish to get a label printed that speaks volume about your brand, then the print quality can essentially make or break your brand within seconds.
- Short Run Orders – If your demand is for 500-25,000 colorful labels per product, then it would be a great idea to opt for digital labels. They are a great fit for your product. Short runs allow you the prowess to ditch the inventory in case you don’t need it.
- Variable Print On Press – Digital Printing encompasses a form of printing which is the variable data printing. It includes on-demand printing, in this case, the elements such as graphics, texts, and images might be altered from one printed piece to the next one with no stoppage. VDP extracts images from the database or the external file.
- Cost of Label Printing – when the labels are printed on flexo, a new label die is required for a particular shape and size. This can cost upto thousands of dollars to the printing press. Whereas, digital prints don’t require any charges for a die to cut the labels. There are no plates involved, so you only pay for the labels, prints, and stickers that are handed over to you.
- Sustainable Packaging – When it comes to flex label printing, the wastage of material is more. The overall setup process is responsible for the amount, press operator has to dial in the color and align the plates to make them label perfect. However, the process is simple with digital label printing. The waste is minimal due to no set-up type of arrangement. You get to order the exact number of labels required. You wouldn’t have to order extra just to make sure the order is accepted.
- Flexibility – Digital label printing offers flexibility. As the product line develops you would want to update your label from time to time. Even the slightest change on the flexo can cost you thousands of dollars, whereas it is easy to accommodate changes in the case of the digital printing press.
Digital Printing is a great option when it comes to printing labels and stickers for craft beer, wineries, spirits, beverages, food items, etc. If you are looking for Digital label printing in Noida/Delhi then S. Anand Packaging can help you with high-quality digital printing.
